The history of Rox Speed FX, Inc® can almost be defined in just two words: vision and family. Rocky Cutsforth grew up in a family with the attitude of, “Sure, we can do that!” It didn’t matter what it was, from building a massive grill to feed a crowd to creating products for the power industry. Rocky’s father, David Cutsforth, was and continues to be an inventor, creator and visionary. He passed these qualities along to his kids including Rocky whose passion was motorsports. So, when his feet kept sliding on the running boards of his sled, he went to work creating a form of traction. After some trial and error, the Rox Speed FX® “Sled Tred” was born and slipping on your running boards became a thing of the past. This was the first product of Rox Speed FX, Inc™ which began in 1999. Rocky continued designing more products including a line of handlebar risers that he patented. It soon became clear that Rox Speed FX, Inc™ was not just a hobby, but a business.